Since its June 2025 debut, KPop Demon Hunters has become a global sensation on Netflix, claiming the title of the platform’s most-watched movie ever with its dazzling animation and cultural resonance, further amplified by a recent high-profile collaboration with Fortnite. Now, the franchise is set to expand its reach with another major crossover, this time in the world of tabletop gaming.
The KPop Demon Hunters Secret Lair drop, slated for 2026, is poised to rank among the most successful in Magic: The Gathering history, according to Hasbro CEO Chris Cocks. “If we can figure out how to get people jazzed up about SpongeBob SquarePants collectible cards, I'm pretty sure we can do it with one of the biggest movies of all time,” Cocks said, as reported by ICv2.
The success of KPop Demon Hunters has been nothing short of phenomenal. In less than six months, the film has shattered viewership records on Netflix and secured a second theatrical release with a special Halloween singalong event planned worldwide. Its cultural impact is further evidenced by a rare toy licensing deal between Hasbro and Mattel, reflecting the franchise’s massive merchandising demand.
Secret Lair is a specialized platform within Magic: The Gathering that produces limited-edition card sets, often featuring collaborations with popular franchises, artists, or charitable causes. These drops are coveted by collectors and players for their unique designs and cultural tie-ins. Past Secret Lair releases, such as those featuring Spider-Man and SpongeBob SquarePants, have shown the potential of pop culture crossovers, though standalone sets tied to single properties have sometimes struggled to maintain momentum. The KPop Demon Hunters Secret Lair is expected to leverage the film’s unprecedented popularity, evidenced by its upcoming second theatrical release—a special Halloween singalong event planned for global audiences—and a rare toy licensing deal between Hasbro and Mattel.
Does KPop Demon Hunters MTG Secret Lair Have a Release Date?
Wizards of the Coast has not yet announced a specific release date for the KPop Demon Hunters Secret Lair, though it is confirmed for 2026. Given the typical Secret Lair release strategy, which often aligns with major promotional moments, the drop could coincide with the film’s ongoing theatrical events or related merchandise launches. Fans and collectors should watch for updates from Wizards of the Coast as 2026 approaches.
The 2026 Magic: The Gathering lineup promises further excitement with sets like Lorwyn Eclipsed, Magic: The Gathering | Teenage Mutant Ninja Turtles, Secrets of Strixhaven, Magic: The Gathering | Marvel Super Heroes, Magic: The Gathering | The Hobbit, Reality Fracture, and Magic: The Gathering® | Star Trek. Amid this diverse slate, the KPop Demon Hunters Secret Lair is positioned to shine as a landmark collaboration, blending the film’s global appeal with Magic: The Gathering’s collectible legacy.
Source: ICv2
