Grand Theft Auto V has been a cornerstone of Twitch’s gaming scene, captivating audiences for over a decade and propelling numerous streamers to fame through its dynamic role-playing servers. The game’s enduring popularity, fueled by passionate creators crafting intricate narratives, has kept it a dominant force on the platform. As anticipation builds for Grand Theft Auto 6, Twitch is gearing up for a strategic collaboration with Rockstar Games and Take-Two Interactive to ensure the game’s launch on May 26, 2026, becomes a landmark event.
In a recent interview with MeinMMO, Twitch’s Chief Monetization Officer, Mike Minton, dubbed the “Money Guy,” provided deeper insight into this partnership. He emphasized Twitch’s integral role in modern game development, noting that developers like Rockstar integrate the platform into their workflows from early playtests to final marketing. “Almost every game that has been successful in the last ten years had a targeted Twitch strategy and influencers as part of its success,” Minton said, pointing to GTA 5’s revitalization through role-playing communities as a prime example.
For GTA 6, Twitch is adopting a phased, long-term approach to maximize engagement.
I think it will be a wave that builds over time. That’s why we will have a long-term perspective regarding the various phases of the game from the start. First, the focus will be on the single-player campaign. That will be a key point. This game will likely be the biggest game of our lives, at least as we know it, and there will be a huge hype around it. We will work with Take-Two and so on to make it as big as possible for them and activate it on Twitch as they want for the launch of their game.
Minton elaborated that this initial focus will leverage the campaign’s narrative depth to draw viewers, setting the stage for sustained interest. The strategy will pivot to the online multiplayer phase, which Minton sees as a pivotal moment for community-driven content. “Then there will probably be a cycle around the online multiplayer at some point later, which will be an even more important segment in the life cycle of this game on Twitch because that’s where the magic begins to happen,” he noted. This phase will likely see streamers hosting large-scale events, fostering interactive experiences that mirror GTA 5’s role-playing success.
Minton also delved into the potential for roleplaying in GTA 6, a feature that could significantly boost its Twitch presence. He suggested that Rockstar might either support modding communities to enable roleplay or integrate it directly, though no firm decisions have been confirmed. “We’re in active discussions to ensure GTA 6 remains a vibrant platform for creators, potentially through custom tools or server support tailored for roleplaying,” he added, hinting at Twitch’s proactive role in shaping these features.
Twitch’s collaboration extends to business development, with dedicated teams working closely with Rockstar and Take-Two. “We have teams that mainly work in business development. We work hand in hand with the publisher on all these major launches, as they want to know from us how to achieve the greatest success for their game on Twitch,” Minton explained. These efforts include organizing drop campaigns, connecting developers with top streamers, and providing monetization tools like subscriptions and Bits to enhance creator engagement.
Grand Theft Auto 6 is set to launch on May 26, 2026, for PlayStation 5 and Xbox Series X/S, with a PC release expected later, promising a multi-phase rollout that Twitch aims to amplify through its creator ecosystem.
