Netflix has unveiled the official teaser trailer for its upcoming romantic comedy series Boyfriend on Demand, starring BLACKPINK's Jisoo and actor Seo In-guk. The series is set to premiere exclusively on Netflix on March 6, 2026.
The teaser opens with scenes of Jisoo's character, Seo Mi-rae, looking exhausted amid her demanding work life as a webtoon producer, surrounded by screens and deadlines. The tone shifts as she discovers a virtual dating service app, leading to quick flashes of idealized romantic moments in a digital world—romantic settings, affectionate gestures, and flirtatious interactions.
The visuals contrast her mundane reality with vibrant, dreamy virtual dates, accompanied by an upbeat, modern soundtrack that builds excitement. Sparse dialogue and on-screen text emphasize the appeal of hassle-free romance, teasing how these simulated experiences might awaken real emotions and blur the boundaries between fantasy and reality. The overall vibe is light-hearted, playful, and romantically charged, effectively hooking viewers with its fresh take on love in the digital age.
Jisoo (BLACKPINK) takes on the role of Seo Mi-rae, who longs for a second chance at love in virtual reality. Accustomed to a nonexistent dating life due to her hectic schedule, Mi-rae receives a ‘Monthly Boyfriend’ device by chance. Entering this virtual reality, she encounters unrealistically perfect boyfriends, awakening her dormant desires for romance.
Seo In-guk (*Doom at Your Service*, Café Minamdang) plays Park Kyeong-nam, Mi-rae’s colleague and rival webtoon producer. He’s capable and competent at work, but Mi-rae feels uneasy around him. Despite his indifferent and cold demeanor, he’s a character with surprising secrets, sure to stir emotions in Mi-rae.
Directed by Kim Jung-sik and co-created with Namgung Do-young, Boyfriend on Demand (Korean title: 월간남친 or Monthly Boyfriend) draws inspiration from the webtoon industry, blending workplace dynamics, rivalry, and romance with a futuristic twist on dating. The series is categorized as a Korean romantic comedy, rated TV-MA, and features supporting performances from actors including Yoo In-na, Ryu Sun-young, and Park Ji-il. It explores themes of burnout, self-discovery, and the emotional pull of technology in pursuing connection.
In addition to the trailer release, Netflix Korea shared new promotional posters. These eye-catching designs capture the series' blend of modern tech and intimate romance, further building anticipation.
With Jisoo making her acting return in a lead role and Seo In-guk bringing his signature charm to a layered character, Boyfriend on Demand promises a delightful mix of humor, heart, and innovative storytelling. The teaser successfully highlights the contrast between everyday exhaustion and the thrill of virtual possibilities, setting the stage for a series that could resonate with audiences navigating similar tensions between work, life, and love in today's fast-paced world. As Netflix continues to bolster its Korean content lineup, this upcoming release stands out for its relatable premise and star-driven appeal.
