X-Men ‘97 is continuously making waves since it started streaming on Disney+ last month. Picking up from where the original 1990s X-Men: The Animated Series left off, the show has featured major nostalgia with its every episode release. After shocking fans with several X-Men deaths in Episode 5, Marvel Studios drops a new nostalgic commercial that features Hasbro’s latest products inspired by the Marvel Animations series.
You can see the ad below:
The new X-Men ‘97 promo shared by Marvel Studios on Instagram is similar to the ads seen when X-Men: The Animated Series premiered back in the '90s, making it a blast from the past. “Commercial break! Become a part of the team with all-new @Hasbro products inspired by Marvel Animation's #XMen97, now streaming on @DisneyPlus,” the caption reads.
In the clip, a Sentinel arrives to warn the mutants to surrender, with Wolverine, Cyclops, and Rogue preparing for a big fight. The scene then shifts to the Hasbro products that show the toy versions of the said characters. Storm then arrives, with the Sentinel declaring, “Omega-level threat detected.”
This sequence is depicted in real life, with a kid playing with a Storm figure and making her fly around the gigantic anti-mutant robot. Gambit suddenly appears and attacks the Sentinel. Of course, this Saturday morning-like commercial will never be complete without Magneto, arriving as a big threat.
True to the series ‘90s sound, the narrator announces the series’ title and its streaming on Disney+. He also talks about the all-new Hasbro products inspired by X-Men ‘97.
Why does X-Men ‘97 use the X-Men: The Animated Series ‘90s concept?
It has been almost 30 years since X-Men: The Animated Series ended, but Marvel Studios still chooses to set the new X-Men ‘97 in the '90s instead of featuring the present-day. In an interview with Comicbook’s Phase Zero podcast, producer Brad Winderbaum gave the perfect explanation, revealing the advantage of setting the show in 1997.
“Well, actually, it was kind of liberating to be able to stay in the 90s,” he said. “It allowed us to go places that we could just do what we want. To be so iterative.”
Winderbaum continued that they couldn’t do these things if they were more “MCU adjacent,” like What If…?. As they’re now remixing the Marvel Cinematic Universe, it would be hard for them to introduce the characters, as many want to see them in live-action.
X-Men ‘97 has already featured half of its first season, with the first five episodes now available to stream on Disney+. New episodes are set to release every Wednesday. With the series’ success, fans may see more Saturday morning-style commercials that will make them nostalgic every time.