Squid Game: The Challenge: Netflix Reportedly Plans to Change Release Strategy to Create Some Buzz | EpicFlix
Netflix K-Wave

Squid Game: The Challenge: Netflix Reportedly Plans to Change Release Strategy to Create Some Buzz

Netflix may not release Squid Game: The Challenge's 10 episodes all at once.

Squid Game: The Challenge Credit: Netflix

Netflix is now capitalizing on the success of its hit series Squid Game by transforming the show into a reality competition called Squid Game: The Challenge. Dubbed the biggest ever due to its hundreds of participants and multimillion-dollar cash prize, the streamer reportedly plans to change its release strategy to create more buzz.

Squid Game: The Challenge will see the games from the globally famous Korean survival drama turned into reality. From Red Light, Green Light to Sugar Honeycombs to Hopscotch, among others, these will be played by real people in real life. Fortunately, there will be no deaths here, but not winning that big cash prize will be a huge heartbreak.

So, as fans expect to watch this in one sitting, just like Netflix’s other releases, Deadline claimed that the streaming giant is weighing the possibility of not releasing its entire episode in one go. Sure, the service is known for pioneering binge-watching, but this may change with Squid Game: The Challenge to create some buzz around it.

If it happens, this won’t be the first time that Netflix follows this practice. It did the same thing with other reality shows, like Too Hot to Handle and The Circle. Alternatively, it released two episodes of Physical: 100 every Tuesday.

As streamers are experimenting with different release strategies, insiders say that Netflix aims to do this to “create appointment” to Squid Game: The Challenge viewers. However, it has yet to confirm or deny the claim.

Squid Game: The Challenge Credit: Netflix

 

What is Squid Game: The Challenge about?

Squid Game: The Challenge will feature 456 players from around the world, pitting against each other as they try to win the $4.56 million prize money. But just like in the show, they must take on the grueling challenges, pushing themselves to the limits and seeing how far they can go to win. The series will also introduce new games, alliances, strategies, and betrayals.

You can read the synopsis below:

Though the reality version of Squid Game isn’t a matter of life or death, there’s still a lot on the line: 456 players will compete to win $4.56 million, the largest cash prize in reality television history. Through a series of games, each player will be pushed to their limits and forced to ask themselves just how far they’ll go to win, with opportunistic alliances, cutthroat strategies, and timely betrayals to follow.

 

When is the Squid Game: The Challenge release date?

Squid Game: The Challenge will be released on November 22 on Netflix at 12 AM PT/ 3 AM ET. However, the time varies per region, so you can check the other release times below:

  • United States (PDT) - 12:00 AM

  • United States (EDT) - 03:00 AM

  • Canada - 3:00 AM (Toronto), 12:00 AM (Vancouver)

  • Brazil (Rio De Janiero) - 4:00 AM

  • United Kingdom (GMT) - 8:00 AM

  • Europe (Central European Summer Time) - 9:00 AM

  • Europe (Eastern European Summer Time) - 10:00 AM

  • Australia - 3:00 PM (Perth), 5:00 PM (Sydney)

  • New Zealand (Auckland) - 7:00 PM

  • Indonesia (Jakarta) - 2:00 PM

  • Philippines (Manila) - 3:00 PM

  • Hong Kong - 3:00 PM

  • Singapore - 3:00 PM

  • Japan (Tokyo) - 4:00 PM

  • South Africa (Cape Town, Central Africa Time) - 9:00 AM

  • India (New Delhi) - 12:30 PM

Related

Squid Game: The Challenge First Trailer Reveals the Largest Cash Prize in Reality TV History

So far, it remains to be seen if Netflix will release the 10 episodes of Squid Game: The Challenge all at once. But whatever the case will be, fans of Squid Game will surely watch out for it.

About the author

Jonnalyn Cortez (1413 Articles Published)

Jonnalyn is a book lover who discovers Netflix and gets stuck on the couch watching all day. If she’s not busy writing about her favorite fandoms, she plays with her Star Wars-inspired-named dogs, Chewie and Wookie.