Netflix has just dropped the official trailer for its upcoming romantic comedy K-drama Boyfriend on Demand, generating buzz with its fresh take on modern love and virtual reality. The series, which marks a highly anticipated collaboration between BLACKPINK's JISOO (Kim Ji-soo) and acclaimed actor Seo In-guk, promises a blend of humor, heart, and introspection. Directed by Kim Jung-sik, known for hits like Work Later, Drink Now and No Gain No Love, and penned by newcomer screenwriter Namgung Do-young, the show explores the intersection of technology and romance in a fast-paced world.
The trailer opens with a glimpse into the life of the protagonist, Seo Mi-rae, played by Kim Ji-soo. As a burned-out webtoon producer buried under endless deadlines, Mi-rae has little room for personal connections. The footage showcases her initial reluctance toward love, set against sleek urban backdrops and the glow of digital screens. Viewers are introduced to a revolutionary virtual dating service that allows her to subscribe to "monthly boyfriends," each tailored to her fantasies.
Key scenes flash through Mi-rae's interactions with various virtual suitors, portrayed by a star-studded ensemble including Seo Kang-joon, Lee Soo-hyuk, Lee Jae-wook, Lee Hyun-woo, Lee Sang-yi, Jay Park, Kim Young-dae, and Ong Seong-wu. These moments highlight diverse personalities—from charming doctors to artistic souls—brought to life in vibrant, dreamlike sequences.
Dialogue snippets capture the emotional journey, starting with Mi-rae's cynicism: "Love? Not for me." As she delves deeper into the app, her skepticism gives way to genuine feelings, with lines like "This feels... real" underscoring the theme of blurred boundaries between fantasy and reality. Seo In-guk appears as Park Gyeong-nam, Mi-rae's colleague, whose subtle presence hints at a potential real-world spark amid the virtual escapades. Clocking in at just over a minute, it builds anticipation with a mix of lighthearted comedy and poignant moments, all underscored by an upbeat soundtrack that complements the rom-com vibe.
According to the official description, "Seo Mi-rae is worn out by work. Love? It's the last thing on her mind. But a virtual dating service sparks feelings — and maybe a real shot at romance." This succinct summary encapsulates the series' core appeal: a story about rediscovering love through unexpected means in an era dominated by screens and subscriptions.
Following the trailer's release, Netflix Korea shared a new poster on X, offering both English and Korean versions to cater to global audiences. The posters feature a whimsical, bubble-filled design that evokes the ethereal nature of virtual romance. In the foreground, Kim Ji-soo as Seo Mi-rae gazes thoughtfully, her hair tinged with subtle pink highlights, surrounded by floating orbs containing snapshots of her interactions with various suitors.
Boyfriend on Demand is set to premiere on Netflix on March 6, 2026, with all 10 episodes dropping at once for binge-watching. This all-in release strategy aligns with Netflix's approach to K-content, allowing viewers worldwide to dive straight into the full story. Filmed in locations including South Korea and the Philippines, the series is poised to captivate audiences with its relatable themes and stellar performances. As the date approaches, expect more promotional materials to build on this exciting launch.
Source: Netflix K-Content / Netflix Korea
